Services – Experience
UGG X COLETURE
A PERFECT PAIR
Coleture is a long-time experiential agency partner for UGG, executing some of the brand’s most important collaborations and live events.
UGG x Ovadia
As one of the first events kicking off NY Fashion Week, Coleture set out to make a major (fashion) statement. We transformed the top of the historic Jane Hotel, a highly stylish boutique lodging in NYC’s West Village, for the launch of UGG x Ovadia. The campaign featured Eddie Huang’s signature bites from his famous New York restaurant, BaoHaus.
UGG x LMCC
In 2021 UGG launched their sustainability platform called FEEL GOOD, collaborating with the Lower Manhattan Cultural Council to support the exhibit with a private event to celebrate the union. Coleture produced a Governor’s Island takeover as part of this stunning program. Guests included actors Zosia Mamet and Chase Sui Wonders, as well as a mix of industry insiders from the art and fashion world.
UGG x ASOS
Coleture created a special UGG x ASOS collaboration event for some of NYC’s most notable influencers, including Grammy Award winning artist, H.E.R., to celebrate the launch of UGG’s ‘Fluff Yeah’ slippers. In a takeover of the legendary Gramercy Park Hotel, our team turned a raw event space into a tropical paradise to sync up with the brand campaign.
UGG x Vogue
In celebration of UGG’s new pop-up shop in NYC’s SoHo neighborhood, Coleture produced a collaboration with Vogue, featuring the publication’s top picks from UGG’s newest collection. Paying homage to UGG’s beloved warm lining, Coleture created a photo backdrop made from UGG’s famous fleece and accented it with custom-made floral units so everyone could strike a pose (there’s nothing to it, Vogue…).
LET’S BE FRIENDS ↓