Services – Brand, Digital, Experience
The Grandy Man Can
Coleture was asked by Curtis Granderson, a veteran MLB outfielder, to spearhead the development and management of his professional branding.
We were tasked with growing a loyal community of fans, increasing media presence and expanding philanthropic/community service efforts to increase brand image – all while landing deals and partnerships to expand his revenue streams. Our team is proud to say we’ve been knocking all that (and more) out of the park for close to a decade.
We Hit A Homerun
Coleture successfully established Curtis Granderson as one of the leaders of philanthropic and community service initiatives in Major League Baseball. Through this strategic growth, Granderson has received multiple awards for his contributions as a humanitarian and community-centric figure, both on and off the field. Additionally, with help from Coleture, Granderson has received multiple deals and partnerships that align directly with his brand’s distinct messaging.
Over the past decade, we landed Granderson strategic partnerships that align directly with his personal and professional goals. From multi-year contracts with Citi and New Era to launching New Balance’s cross country fitness campaign and brokering deals with DoorDash and others, Coleture has significantly increased awareness and revenue for Granderson’s brand.
The Grand Kids Foundation was founded in 2007 to aid positive youth development through education, nutrition, and fitness initiatives. With coast to coast events including Grand Giving, New Balance Fitness Challenge, and DREAM Weekend, thousands of children benefit each year from programming hosted by Curtis Granderson and the Grand Kids Foundation. Together with our partners, we’ve been encouraging youth to recognize their potential and realize their dreams for over a decade – and we’re just warming up!
Coleture is responsible for the development and execution of all Curtis Granderson and Grand Kids campaigns, including Grand Giving, a month-long food insecurity initiative that has raised more than 35 Million meals for families in need. Our team also handles Grand Kids Camps, youth baseball clinics hosted by Granderson and Grand Kids Summer Series, a program that provides inner city kids access to Major League Baseball games and experiences. Additionally, we step in when emergency response initiatives are needed, and are proud of our quick actions to help provide some relief during the COVID-19 pandemic.
With Coleture’s management and development direction, the Curtis Granderson brand has expanded significantly and led to awards and accolades for his off-field community work, including the esteemed Roberto Clemente Award and Marvin Miller Man of the Year Award. He’s considered one of the most charitable athletes in MLB and we’re thrilled to be his partner in creating one of the strongest legacies in professional sports.
LET’S BE FRIENDS ↓