THE STRO MUST GO ON
Coleture was challenged to help take notable MLB pitcher Marcus Stroman’s charitable efforts to the next level. Through rounds of creative ideation and strategy, Coleture landed on the best fit to take the #StroShow to new heights.
SWINGING FOR THE FENCES
Stroman’s personal mantra, “Height Doesn’t Measure Heart” has powered his own success in overcoming many adversities in his life. Silencing his doubters and overcoming his obstacles, Stroman strives to inspire others to follow their own dreams, and tune out all the haters. Coleture helped transform his personal mantra (and successful apparel line of the same name) into a charitable foundation to help give back to the communities he cares most about.
MAKING AN IMPACT
Marcus Stroman’s HDMH Foundation seeks to inspire young children across the country to follow their dreams, even in the face of adversity. VIP access to MLB games and school visits are just a few ways Stroman and his HDMH Foundation continue to encourage kids everywhere to work hard and stand firm in their beliefs.
Coleture worked with Stroman’s pre-existing brand identities to create every piece of the brand. Our team handled all aspects of the brand’s visual identity including development of logos, colors and fonts. The team also developed strategic guidelines for the HDMH Foundation brand and developed unique brand storytelling including the mission statement, Brand persona, voice, tone and any other aspect the world might see.
Coleture creates and manages all of HDMH’s brand content and promotions, including professional photography, and film content (with start-to-finish creative direction, pre-production, editing and final finishing) to be used for web, social channels, and any other marketing collateral. The team also handles all brand social media management including social strategy (long-term plans as well as campaign messaging) and any day-to-day social interactions, including copy creation/storytelling.