FOOD FOR THOUGHT
Coleture Group was tasked with executing a comprehensive digital and social strategy to promote the Food Bank for New York City’s involvement in the NYC Wine & Food Festival.
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Coleture was challenged to develop a brand video that showcased the impact the festival has on the communities served by the city’s largest hunger relief organization, Food Bank for NYC. The team delivered a highlight reel that showcased an important day of giving back to those who need it most. Additionally, Coleture developed a creative boots-on-the-ground social media campaign to capture and share the most taggable and memorable moments from the event in real-time as it happened from the festival.
Incorporating brand and audience relevant hashtags, Coleture was able to grab the attention of notable celebrities, brands and attendees of The New York City Wine and Food Festival. Additionally, Coleture utilized a professional film team to capture the event and its most brand-relevant, shareable moments.
Coleture coordinated with celebrity talent to help spread and amplify the message and mission of the Food Bank for NYC.
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Here’s a look at some of our other projects with the Food Bank for New York City.
DONE IN A DAY FOR MLK
Coleture was asked to recap Food Bank For New York City’s annual Martin Luther King Jr. Day event, Done In A Day For MLK. Rather than taking a day off for MLK holiday, food bankers and volunteers choose to take a “day on” to honor the great work of Dr. King by providing and distributing meals to the 1 in 5 New Yorkers who rely on emergency food from food banks. To highlight this amazing service, we created a compelling story they could utilize across all digital platforms to expand the scope of this campaign, along with its reach and impact.