Curtis Granderson workout cover






Coleture was asked by Curtis Granderson, a veteran MLB outfielder, to spearhead the development and management of his professional branding. We were tasked with growing  a loyal community of fans, increasing media presence and expanding philanthropic/community service efforts to increase brand image—all while landing deals and partnerships to expand his revenue streams. Our team is proud to say we’ve been knocking all that—and more—out of the park for close to a decade.


Coleture successfully established Curtis Granderson as one of the leaders of philanthropic and community service initiatives in Major League Baseball. Through this strategic growth, Granderson has received multiple awards for his contributions as a humanitarian and community-centric figure, both on and off the field. Additionally, with help from Coleture, Granderson has received multiple deals and partnerships that align directly with his brand’s distinct messaging.

Curtis Granderson Jackie Robinson Day 2019
Curtis Granderson New York Yankees


Over the past decade, Coleture has landed Granderson strategic partnerships that align directly with his personal and professional goals. From multi-year contracts with Citi and New Era to launching New Balance’s cross country fitness campaign, Coleture has significantly increased awareness and revenue for Granderson’s brand.


The Grand Kids Foundation was founded in 2007 to aid positive youth development through education, nutrition, and fitness initiatives. With coast to coast events including Grand Giving, New Balance Fitness Challenge, and DREAM Weekend, thousands of children benefit each year from programming hosted by Curtis Granderson and the Grand Kids Foundation. Together with our partners, we’ve been encouraging youth to recognize their potential and realize their dreams for over a decade—and we’re just warming up!


Coleture is responsible for the development and execution of all Curtis Granderson and Grand Kids campaigns, including Grand Giving, a month-long food insecurity initiative that has raised more than 35 Million meals for families in need. Our team also handles Grand Kids Camps, youth baseball clinics hosted by Granderson and Grand Kids Summer Series, a program that provides inner city kids access to Major League Baseball games and experiences. Additionally, we step in when emergency response initiatives are needed, and are proud of our quick actions to help provide some relief during the COVID-19 pandemic.


For over a decade, Coleture’s world-class production team has produced professional photo and video content for every one of the Grandy Man’s brand moments. Our asset library for Curtis includes coverage of his every step, from his playing days well into retirement. Additionally, Coleture manages Curtis Granderson’s brand social channels with a combined reach of one million fans, overseeing all fan engagement and social strategy. We’ve also engineered and populated  both his personal ( and charitable ( and websites to further ensure Curtis’ philanthropic and athletic star shines brightly.


With Coleture’s management and development direction, the Curtis Granderson brand has expanded significantly and led to  awards and accolades for his  off-field community work, including the esteemed Roberto Clemente Award and Marvin Miller Man of the Year Award. He’s considered the most charitable athlete in MLB and we’re thrilled to be his partner in creating one of the strongest legacies in professional sports.


meals for children and families in need


Marvin Miller Man of the Year Awards


years of Coleture representation


ESPN Humanitarian award nomination


social followers


MLB Roberto Clemente award